The Design Process

Alku Design 

The Alku Collection draws inspiration from the elegant European dress watches of the 1940s, featuring a distinctive domed dial. This style is combined with Nordic minimalist elements on the dial, resulting in a collection that exudes vintage flair in all its proportions.

The design process for the Alku Collection began in April 2020. It was a time-consuming project, with every detail meticulously considered, from the crown design to the clasp engraving. By June, samples of the watch were received, which were then used to launch the first crowdfunding campaign.

 

Loimu Design

The second collection, Loimu, is crafted with the finest details, inspired by the rural Finnish landscape. This collection pays homage to the Aurora Borealis, capturing its blazing beauty and vividness. Featuring six different colors, the Loimu Collection includes a guilloché-style dial, luminous hands, and a customised crown with luminous filling. It comes with a stainless steel bracelet but can also be paired with a variety of interchangeable straps.

 

Suvi Design

The latest design, Suvi, is inspired by a Finnish summer and comes in seven colour options. Suvi represents a classic approach to watch design, featuring a tonneau-shaped case and a premium range automatic movement. Susan has infused a playful mindset into the somewhat classic case shape by introducing unique features such as a bead-blasted case finish and a colour-filled crown that matches the dial colors. Each dial color in the Suvi Collection evokes the beauty and essence of the Finnish summer.

 

"I have drawn upon my experience in the luxury watch industry to design aesthetically pleasing timepieces that pay homage to my cultural background."

Susan