Brand Values

Sisu

 

The Finnish concept of sisu was a driving force behind the founding of Galvin Watch Company. To the Finnish people, sisu carries a profound, almost mystical weight. Though often translated as strength of will, determination, perseverance, and the ability to act with reason in the face of adversity, its true meaning extends beyond words. Sisu is not a fleeting burst of courage, but the enduring capacity to sustain it. It is a uniquely Finnish term that defies complete translation.

 

At Galvin Watch Company, sisu is more than heritage - it is the spirit embedded in every timepiece. Founder Susan Galvin brings her professional expertise to every stage of the process, from design and material selection to assembly and aftercare. Her meticulous attention to detail and dedication to precision ensure each watch is crafted to last.

 

As one of the few female founders in the microbrand watch industry, Susan is a pioneer. Her journey and expertise embody the values of Galvin Watch Company, where resilience, passion, and craftsmanship come together to create something timeless.